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Why is Building Trust So Important for Business Owners? #CredibilityChat

  Our last #CredibilityChat started some great conversations about quality content, but the conversation isn't over. Following our first chat about building influence online, we asked experts what type of content can drive business opportunities, and they gave us lots of awesome examples of quality content! Ivana Taylor, founder of, had a ton a great [...]

By | March 19th, 2015|

Given the Political Climate, Small Business Hiring Dips

The most recent Private Capital Access Index report produced by Pepperdine University's Graziadio School of Business and Management, in partnership with Dun & Bradstreet Credibility Corp., revealed that 55% of owners are less confident in their business growth prospects than one year ago (pdf). While this number may seem similar to the millions of other vague statistics [...]

By | March 5th, 2013|

Mentorship is the New Black

From Plato and Aristotle to Gandalf and Frodo, the historical narrative surrounding the nature of the mentor/mentee relationship is very straightforward; young people fair better in the “real world” when they have expert mentor input readily available. Whether it’s advice on how to solicit funding for a start-up, or instructions on how to destroy the [...]

By | February 13th, 2013|

Building Your Business by Building Trust

Last week we had Steve Cox, President of the Better Business Bureau on CredibilityLIVE. Steve gave out some terrific advice about the best ways to build trust in your business. If you weren't able to watch the live event, we've got the full video below, as well as some highlights of what Steve had to [...]

By | January 19th, 2012|

Interview: Building trust and credibility

We've spent the last few years predicting and imagining the role that social media sites play in publicizing our products. Businesses far and wide have solidified that new media provides an outstanding platform to market or promote merchandise and material. Photo courtesy of 401K 2012 brings a new challenge. Why not contest the [...]

By | January 5th, 2012|

Building Trust in Your Business: Learn from the CEO of the BBB

2012 is the 100th anniversary of the Better Business Bureau and on January 11th, 2012 you'll be getting two firsts for the New Year. You'll be getting the first CredibilityLIVE of 2012, featuring the first major address of the BBB on their centennial milestone. Steve Cox, the President and CEO of the Better Business Bureau, [...]

By | December 23rd, 2011|

Mari Smith Outlines the Keys to Profitable Social Media Marketing on CredibilityLIVE

On our most recent CredibiltyLIVE event, we were excited to have Mari Smith (@MariSmith) talk about how small businesses can use social media to enhance their online presence. In her interview with Michael "Hutch" Hutchison, Mari took questions from audience members and shared some great insights into making social media marketing profitable. In case you missed [...]

By | November 28th, 2011|

Website Credibility Q&A with Anita Campbell

Welcome to day 2 of our month-long SmallBizSat Q&A series where we ask top small business experts their advice on how small business owners can market and grow their businesses in support of Small Business Saturday. Today , we are excited to present our second guest, Anita Campbell (@SmallBizTrends), one of the most influential people [...]

By | November 2nd, 2011|