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Top Strategies for Turning Followers Into Customers #CredibilityChat

Top influencers shared their favorite strategies for turning their online followers into customers - see what they had to say!

By | April 2nd, 2015|

The Key to Online Success: Be Like Goldilocks’ Porridge

The first time I ever wrote about Twitter, I ended up with egg all over my face. It was about five years ago, just when the service really started rolling. Celebrities like Ashton Kutcher were vying to get 1 million followers, and talking about Twitter was all the rage. So I jumped into the fray. [...]

By | September 19th, 2014|

Twitter’s New Face(book)lift

In the last few weeks, Twitter has been rolling out a new profile layout. If you were one of Twitter’s randomly selected users, you immediately noticed the change, and maybe something else. Does the layout remind you of anything? Perhaps you can sense the inspiration from another social media goliath? That’s right. Twitter now looks like [...]

By | May 1st, 2014|

When Science Meets Science Fiction, Jeff Stibel’s latest Linkedin post.

Jeff Stibel recently wrote a Linkedin post about how the artificial intelligence technology featured in the Spike Jonze film Her is not as farfetched as we might have thought. Imagine living in a world where our computers automatically organized our schedules, knew exactly when we woke up, opened our emails, reacted to our emotions and engaged with us in [...]

By | March 12th, 2014|

Raising Arizona [Capital]

A couple of weeks ago we met Robert Reed, Founder and CEO of Expose Your Biz Online, at the Women Entrepreneurs Small Business Bootcamp in Phoenix, AZ. The odd twist to this chance networking tale is that we didn't actually meet him face-to-face. Robert's personality as we've found, and you will find after perusing his [...]

By | March 10th, 2014|

Valentine’s Day: Business Style

If you’re like me, you plan to spend this Valentine’s Day in bed watching Netflix with a box of chocolates you bought for yourself.  But your business doesn’t have to do whatever is the business equivalent of lounging in bed in pajamas watching reruns just because your company doesn’t sell teddy bears or chocolate-covered strawberries. [...]

By | February 14th, 2014|

Safer Internet Day: A Reminder that the Internet is Good for Small Businesses

Did you celebrate Safer Internet Day  on Tuesday, February 11? Well, if you missed it, Safer Internet Day served as a day to "celebrate positive practices in digital media and technology" and "grow public awareness that a safer, better internet depends on all of us." Safer Internet day was established in Europe more than a decade ago [...]

By | February 14th, 2014|

Roundup: Social Media Metrics Tools for Small Businesses

Metrics matter when you want to see how effective your  online content is. We know that “Content is King,” so we’ve put together a list of free tools that you can use to manage your social media, view detailed analytics, and help you create content strategies to increase your audience engagement in the future. Whether [...]

By | February 7th, 2014|

Your New Year’s Resolution: Commit to Content

It's that time of year again! With 2014 fast approaching, now is the perfect opportunity to sit down and make some New Year's Resolutions; not only for yourself, but also for your business.  This year, there's one goal that should be on every company's list-- to make the most of a marketer's most powerful tool: [...]

By | December 13th, 2013|

Mari Smith: Facebook Marketing Made Easy

Welcome to our last Small Business Saturday podcast! We've really enjoyed sharing these retail tips with you, and we hope you'll take full advantage of the advice given here to make the most of the holiday shopping season. We couldn't have chosen a better last act: Mari Smith is a renowned social media strategist, speaker [...]

By | November 27th, 2013|