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Using Social Selling to Expand Your Sales Strategy

Utilizing social media is a vital tool in succeeding in the modern market place. Here are some tips to keep in mind when branding and pushing your business information online

By | April 19th, 2017|

The Key to Online Success: Be Like Goldilocks’ Porridge

The first time I ever wrote about Twitter, I ended up with egg all over my face. It was about five years ago, just when the service really started rolling. Celebrities like Ashton Kutcher were vying to get 1 million followers, and talking about Twitter was all the rage. So I jumped into the fray. [...]

By | September 19th, 2014|

5 Ways to Boost Your Social Media Cred

Help boost your social media credibility with 5 steps from Steve Strauss.

By | August 25th, 2014|

Twitter’s New Face(book)lift

In the last few weeks, Twitter has been rolling out a new profile layout. If you were one of Twitter’s randomly selected users, you immediately noticed the change, and maybe something else. Does the layout remind you of anything? Perhaps you can sense the inspiration from another social media goliath? That’s right. Twitter now looks like [...]

By | May 1st, 2014|

Jeff Stibel Explains What Facebook is Up To

Perhaps I'm a bit biased, but I love this recent article by Jeff Stibel that was written for the Harvard Business Review blog.  Entitled "The Logic Behind Facebook's Recent Moves," the post analyzes--among other things-- Facebook's recent purchase of WhatsApp using a concept he calls the "breakpoint," the central idea in his book of the same name. There's been some speculation that Facebook usage [...]

By | March 10th, 2014|

Your New Year’s Resolution: Commit to Content

It's that time of year again! With 2014 fast approaching, now is the perfect opportunity to sit down and make some New Year's Resolutions; not only for yourself, but also for your business.  This year, there's one goal that should be on every company's list-- to make the most of a marketer's most powerful tool: [...]

By | December 13th, 2013|

Mari Smith: Facebook Marketing Made Easy

Welcome to our last Small Business Saturday podcast! We've really enjoyed sharing these retail tips with you, and we hope you'll take full advantage of the advice given here to make the most of the holiday shopping season. We couldn't have chosen a better last act: Mari Smith is a renowned social media strategist, speaker [...]

By | November 27th, 2013|

4 Free Services Every Budget-Conscious Small Business Should Use

Any small business owner knows the phrase "money is tight" can be a huge understatement. Expensive software, consultants, permits, and a plethora of other things are all vying for a piece of a new firm's small budget. Thankfully, many large companies offer incredibly useful services for free! These companies do so for a variety of [...]

By | October 17th, 2013|

The Network Wisdom of Ants: Adapt or Wither

It's not everyday you receive a letter from an ant. I mean, besides that they're incredibly tiny and the logistics involved in delivering their letter would be extremely hazardous, what would they be able to tell you that you didn't already know? Well, here's what they had to say to Mark Zuckerberg: Seems a [...]

By | July 25th, 2013|

SEC Rules Social Media A-Ok

There's a new way to legally release announcements - social media. The Securities and Exchange Commission ruled on Tuesday, April 2nd, that so long as investors are made aware of where and how such data will be released, social media platforms are acceptable. Why this became an issue originated last year when Netflix's CEO Reed [...]

By | April 4th, 2013|