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Working Smarter Not Harder: Tuning Your Sales Funnel & Digital Focus

We’ve looked at quite a few tips and lots information to help you get digital marketing running for your business over the last few months.  As small business owners and entrepreneurs you are focusing on any number of things necessary to run your business in each moment.  That’s why I especiallylove digital marketing for small businesses:  it can allow you to [...]

By | March 29th, 2016|

Top Strategies for Turning Followers Into Customers #CredibilityChat

Top influencers shared their favorite strategies for turning their online followers into customers - see what they had to say!

By | April 2nd, 2015|

Think Personal Ethics are Isolated from Business? Think Again

The media is buzzing over the alleged extravagant gifts and spending sprees provided to former Virginia Governor Bob McDonnell and his wife, Maureen, in exchange for political access.  Reading about all of the reputation-busting spending former political figures have dabbled in has me thinking about the preservation of reputations, particularly for business owners. Though I [...]

By | January 27th, 2014|

Spreading the Word In All the Right Places… and Apps?

Spreading the word in all the right apps? That's right! The capabilities of mobile applications have increased dramatically. As the world transforms, becoming more technology based, most small businesses surprisingly have yet to jump on the bandwagon and take full advantage of the opportunities available through mobile marketing. Understanding a few things will put you on the [...]

By | June 7th, 2013|

Given the Political Climate, Small Business Hiring Dips

The most recent Private Capital Access Index report produced by Pepperdine University's Graziadio School of Business and Management, in partnership with Dun & Bradstreet Credibility Corp., revealed that 55% of owners are less confident in their business growth prospects than one year ago (pdf). While this number may seem similar to the millions of other vague statistics [...]

By | March 5th, 2013|

Box CEO Aaron Levie — Top 5 Takeaways from Startups Uncensored

As has become a ritual for much of the Silicon Beach community, I headed out to Jason Nazar's latest Startups Uncensored last night and surprised myself by just how many great insights I took away from his guest, Box CEO Aaron Levie. To get an idea of his impact, Aaron co-founded at 19 years [...]

By | February 21st, 2013|

Why We’re Head Over Heels for Entrepreneurs

Dearly beloved, We are blogging here today to celebrate the hard work and dedication of entrepreneurs everywhere. Though Valentine's day is a holiday typically reserved for star-crossed lovers, today we feel that exceptions can be made as love is not always simply a matter of romantic involvement, but rather love can be an appreciation of [...]

By | February 14th, 2013|

Rebuilding Your Business Credit After Superstorm Sandy

The entire Dun & Bradstreet Credibility Corp team would like to offer our condolences to the people affected by Superstorm Sandy. My office is located in New Jersey so I've seen firsthand the disruption that a natural distaster can have on a company, and yet, as a large company with employees distributed all over the [...]

By | November 8th, 2012|

Building Trust in Your Business: Learn from the CEO of the BBB

2012 is the 100th anniversary of the Better Business Bureau and on January 11th, 2012 you'll be getting two firsts for the New Year. You'll be getting the first CredibilityLIVE of 2012, featuring the first major address of the BBB on their centennial milestone. Steve Cox, the President and CEO of the Better Business Bureau, [...]

By | December 23rd, 2011|

Experts share insights into creating online credibility

Ever since we published the list of the most influential small business people on Twitter last spring, we thought it would be interesting to turn to these experts for insights into what business owners can be doing to build online credibility. So today, we're happy to start publishing our first one-question interview with experts Mari [...]

By | October 7th, 2011|