GovCon: Optimizing Your One-Sheet Capabilities Statement
No matter what your business focuses on, if you’re just starting out with contracting, a capability statement can be an important tool for helping get your company contracts and become successful. In a recent Dun & Bradstreet B2B podcast, Scott Davidson of GOVCON OPS outlined what can make up a strong capability statement, as well as how to create one. Read some of the highlights from the episode below.
What is a Capability Statement?
Basically, it’s a short, concise statement of what you can offer as a business and the value you can bring to your clients. Think of it as the classic “30-second elevator pitch” on paper. Your capability statement is where you can show off your core competencies, and answer any quick questions your potential clients may have about your business.
How to Make a Capability Statement
In general, when you create a capability statement, you may want to keep these things in mind:
- Try to keep it short, clear, and concise. Don’t overload the statement with information.
- Bold your headlines, and clearly separate your sections. Simplicity tends to be better.
- Place important information at the top. By the time your readers get to the bottom of your page, they may have lost interest.
With these tips in mind, here are some of the most important pieces of information you may want to have on your capability statement:
- Who you are
- Your logo, with your business name underneath
- Security clearances, certifications, NEC codes (primary at top), or other classifications or unique identifiers.
- Examples can include your D&B D-U-N-S Number, cage codes, any socioeconomic statuses, such as women-owned or minority-owned
- What your company does
- Pictures of company leaders
- General Experience
Polishing Your Capability Statement
A common mistake when writing a capability statement is including too much information. If you have multiple customer bases, consider having different capability statements for each audience, so that you can target reader. To help make your capability statement shine even more, consider an innovative layout and designing your statement in full color.