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How to Launch a Direct Marketing Campaign

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How to Launch a Direct Marketing Campaign We’re very excited about the Direct Marketing Strategies podcast episode we just released! We had a fun time talking with Chris Dunn, VP of Direct Marketing at Dun & Bradstreet, about how business owners can leverage direct marketing to help grow their sales. Chris shared all kinds of interesting insights, like [...]

SEO for SMBs

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SEO for SMBs Search Engine Optimization, more commonly known as SEO, is becoming an increasingly important component for businesses and their overall success. In this podcast hosted by Dun & Bradstreet, a panel of SEO experts provide their input on trends and recommendations for how small businesses can successfully use SEO to maximize their web [...]

Influencer Marketing: How to Get Started & Be Effective

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Influencer Marketing: How to Get Started & Be Effective As part of our ongoing D&B B2B Podcast series, Dun & Bradstreet Director of Engagement, Dustin Luther, had an insightful conversation with John Hall, co-founder of Influence & Co. These two social media experts focused on sharing tips and tricks of the trade with a special focus [...]

The Power of a Podcast

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The Power of a Podcast If you own a business and are ready to expand the ways you communicate and interact with your audience, podcasts could be right up your alley. Customers or prospects can consume a variety of information related to your business on demand by listening to your podcast; and starting a podcast [...]

Beyond One Buyer: The New B2B Enterprise Sales Reality

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Beyond One Buyer: The New B2B Enterprise Sales Reality When it comes down to it, business is all about making the sale. But how does a person go about building partnerships and making successful sales? Here are some major highlights from the podcast. Guest Speaker: Scott Sambucci, founder of SalesQualia Key trends in enterprise sales [...]

Millennial Entrepreneur & Marketing Challenges

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Millennial Entrepreneur & Marketing Challenges The Millennial Generation, a group born between 1980 and the mid-2000s, is one of the most prominent and powerful players in today’s market. Millennials are identified as a generation that cares deeply about the impact of their work. This, among other factors, is leading more and more millennials to start their [...]