Nipa Basu, Dun & Bradstreet

Nipa Basu is the Chief Analytics Officer at Dun & Bradstreet. With a doctorate in Economics from the University of Albany, she joined Dub & Bradstreet in 2000 as Vice President of Advanced Analytics and after years of innovative work she was chosen to lead the department in 2015. Nipa and her team are now responsible for building all standard scores and performing custom analytics for all of Dun & Bradstreet. Nipa’s 20 years of experience in database marketing and economics have made her a valuable leader in the field of analytics.

“I believe an analytically driven company is one that’s actually making important decisions based on relevant data and smart insights.”

Connect with Nipa on Twitter and LinkedIn for analytical insight and content.

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