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What the Repeal of Net Neutrality Could Mean for Small Businesses, Startups and Entrepreneurs

Net neutrality rules, which prevented internet service providers (ISPs) from favoring certain sites or content over others, have been repealed by the Federal Communications Commission. Any actual change from the repeal will come directly from the ISPs, and if they begin taking advantage of the rule changes, small businesses and entrepreneurs could be severely affected. [...]

By | June 12th, 2018|

Understanding Corporate Families and Relationships

Understanding Corporate Families and Relationships A company often comprises multiple divisions and subsidiaries. Taken together, these elements of a business are known as a corporate family. It can be useful for business owners to familiarize themselves with how vendors and customers fit into larger corporate families. The infographic below is intended to help decision makers [...]

By | April 2nd, 2018|

Do’s and Don’ts of Making a Sales Call

Do's and Don'ts of Making a Sales Call Even in the modern age of email and text messages, the cold call remains a prominent sales tactic. While salespeople rely on it to get in front of prospects, buyers are not rushing to answer the phone. It turns out that there are more than a few reasons salespeople [...]

By | March 8th, 2018|

Trendy vs. Practical: Should You Try These Top Marketing Trends?

Top B2B Marketing Trends from 2016 Evolving business trends and technology advancements have raised the stakes for business-to-business (B2B) marketers this year. More businesses are exploring strategies like content marketing, mobile marketing, live video over social media and marketing automation to fuel new leads through the sales funnel. These channels show promise, but can also [...]

By | November 2nd, 2016|

Business Relationship Management Failures and Consequences

Ignoring your customer = mission failure Business Relationship Management is the formal process of managing all levels of the business and client lifecycle.  You may be thinking, “why is a formal process necessary when it’s just a transaction?  We bid, get the business, perform, get paid - done.  Why is management of the relationship something [...]

By | August 2nd, 2016|

How to Use KPIs to Maximize Your Business Growth

The key to building a thriving, solid business can be to track key metrics.  As Aristotle said, “What gets attended to gets done. “ The goal is to identify the metrics you need to monitor for your business goals and use them to grow your activity with current and prospective customers, which will ultimately help [...]

By | June 10th, 2016|

Phone Systems that can make Your Company Feel like a Fortune 500 Company

Phone systems have gone through tremendous advancements in the past several decades. Voice Over Internet Protocol (VoIP), which was developed around 1995, has enabled people to make and receive phone calls using a broadband internet connection rather than a standard phone line. This makes it possible to call practically anyone who has a telephone number [...]

By | May 3rd, 2016|

Working Smarter Not Harder: Tuning Your Sales Funnel & Digital Focus

We’ve looked at quite a few tips and lots information to help you get digital marketing running for your business over the last few months.  As small business owners and entrepreneurs you are focusing on any number of things necessary to run your business in each moment.  That’s why I especiallylove digital marketing for small businesses:  it can allow you to [...]

By | March 29th, 2016|

What Veterpreneurs Can Teach Startups About Accelerating Business Success

A “Veterpreneur” is an entrepreneur that is also a veteran who has served in one of the branches of the armed forces. Veterpreneurs tend to have a much higher success rate than other start-up owners because of what we learned in the military about discipline, self-leadership and tenacity.What Veterpreneurs Can Teach Startups About Accelerating Business [...]

By | March 16th, 2016|