Account Based Marketing (ABM) for Small Businesses As data and technological innovation improves customer experience and retention, businesses across the globe are evolving their marketing efforts to focus on the accounts that can make them the most money. And while this evolution in marketing has been the focus primarily of larger companies, it can be useful [...]
Even small businesses can use public relations to generate customer interest. Here are 5 low-cost ideas to help your business get the attention it deserves.
Small to medium-sized businesses (SMBs) are gearing up their 2017 marketing efforts and figuring out best ways to find prospects and customers. But instead of casting a wide net to reach as many target customers as possible, many business-to-business (B2B) SMBs are focusing on individual prospects or customer accounts through account-based marketing efforts. Account-based marketing [...]
Sales & Marketing Guide for Small Businesses It's no secret that sales and marketing can make or break your business, but as a small business you may not know which one you should focus on more or how to develop strategy, find leads, or empower a sales team. Truthfully, marketing and sales should work [...]