Are you a farmer or goods producer who has been thinking about bringing your wares to your local farmers markets? If so, then you’ll be interested to learn that Agriculture Secretary Sonny Perdue proclaimed August 6-12 as National Farmer’s Market Week. Whether you’ve already up and running or just getting started, farmers markets can provide several benefits that can help propel your small business to the next level. Farmers markets can be the perfect jumping-off point for your fledgling farm or agricultural business when you do not have a physical retail location or space on the shelf or in the bin at a store. Local markets can allow you to test the waters and find out which products people are interested in, while building your business skills without spending too much capital. Farmers markets also provide you with the opportunity to expand your loyal customer base and reach new customers. Once you hook people in with your amazing products (and personality), they will likely become long-term, returning customers. Lastly, farmers markets give you a chance to hear directly from your customer-base. They can give you feedback immediately concerning the price point and the quality, and they can provide their honest opinions about your products. All these benefits allow you to fine-tune your product.
Many businesses that start in farmer’s markets eventually want to start supplying produce and products to local or national stores. If that’s part of your business plan, you might need business credit down the road. Learn more about how you can establish your business credit file with Dun & Bradstreet, so that you can leverage it when you’re ready to grow your business.
Photo Credit: @mckristen, Twenty20