Evan Carmichael is an entrepreneur who started doing what he loves at the early age of 19. He soon found that he had a true passion for helping others and at 22, Carmichael became a Venture Capitalist and started helping companies raise $500,000 to $15 million in funding. He confesses his goal in life is to help 1 billion entrepreneurs, and he uses his website to help business owners accomplish their dreams, as well as his own. The only thing stronger than Carmichael’s friendly personality is his drive to help others find the success that he has achieved. We spoke with Carmichael recently about small business marketing and he was very forthcoming with tips for business owners, naturally. Here are some of the top takeaways from the interview, which you can watch in full below.

A Few Interview Highlights:

  • Leverage one of your greatest assets: your story! What is your passion? What is your WHY for starting your company?
  • Don’t model your marketing on larger corporate companies – make it your own or model it on other successful small businesses
  • Post things that make you really proud
  • Testimonials with real faces help bring credibility to your business

Hear Evan Carmichael answer top marketing questions, like how to break through the noise, whether to use paid or organic campaigns, how to not appear spammy, and more: Tweet This

To read more interviews and find resources that we compiled for Small Business Saturday, visit our guide.