brett barisWith Small Business Saturday on the horizon, Credibility Capital CEO and Co-Founder, Brett Baris, talks shopping small and the tools available for small businesses
to help them make the most of this day. With plenty buzz around this year’s Small Business Saturday, the little guy or gal on Main Street should have a fighting chance to compete with larger corporations this year for the consumer dollar, provided he’s or she’s prepared.

Baris covers both the impact of small businesses on the American economy since the 1970s and ways that small businesses can market themselves for the weekend. That said, some of the techniques Baris mentions can be used through the holidays, as well as year round.

Be sure to check out Brett’s article for the whole scoop.