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If you want to succeed at sales you may want to heed this advice: stick to the basics. Bill Borzage, CSO at Dun & Bradstreet, says on CIO Review, sticking to the basics helped him develop a top-notch sales program. “The basics” meaning:

  • Identify your target market
  • Approach prospects with a proposition that has meaning and value for them
  • Provide solutions that not only address customer’s needs, but help them achieve their goals

Borzage has years worth of experience that translates to good advice for sales managers and offers valuable insights in his article on CIO Review.

Read the full article to learn what Borzage had to say about sticking to the basics, simplifying technology and more.

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