What is Small Business Saturday?

Since 2010, the Saturday after Thanksgiving has been dedicated to small business and to helping them get more customers. American Express founded Small Business Saturday (SBS) as a way to promote small business the day after the biggest commercial shopping day of the year, Black Friday. Over the past four years, Small Business Saturday has grown tremendously – in fact, a survey conducted on behalf of the National Federation of Independent Businesses and American Express found that in 2013, consumers spent $5.7 billion on Small Business Saturday. Small businesses create jobs, (the unemployment rate dropped to 5.8% in Oct. 2014, the lowest it’s been since July 2008), improve the economy and enhance their overall community. Shop small on Nov. 29 to support small and local businesses!

About Our Guide

We’ll be constantly updating this guide with more resources as we find them – and we welcome any ideas or submissions you may have! Tell us about the event your small business is putting on for Small Business Saturday or promote a small business owner that you know. Some of these links or promotions may be time-sensitive and others may have no end date, so make sure you don’t miss any deadlines. Our goal is simple: We want to make shopping small as easy as possible so more consumers will participate. Share our guide with people you know and help spread the word about Small Business Saturday 2014. And don’t forget to check back regularly for updates!

American Express Resources:

Shop Small Homepage

Here you’ll find everything you need to know about what American Express is doing for SBS. We’ve divided up the links below so you can find what you’re looking for faster, but there are even more links at the bottom of the homepage. For FAQs & how to subscribe to updates, scroll to the bottom of the shop small homepage.

Rally Your Neighborhood

Here you can brainstorm event ideas for your business and check out what business owners have done in the past. Event guides walk you through previous SBS events and are downloadable so you can recreate the event for your business. You can also view the full list of SBS supporters and add your business event to Eventbrite.

Promote Your Business

In this section, you can put your business on the shop small map, print a sign to put in your window or on your door, and find free ads to drive traffic to your business. You can also see how other businesses promoted themselves and see what premier partners are offering.

Join the Movement

Use this resource to be a promoter of SBS. Share your promise to shop small on Facebook and Twitter with a customizable banner and make sure to post photos when you’re shopping using the hashtag #shopsmall.

Find out where to “Shop Small”

Search by business names, by location or by genre (shopping, entertainment, travel, etc.). You can even search for online businesses!

Get statement credits back when you spend on SBS

Cardholders can receive up to three $10 statement credits on purchases of $10 or more (up to $30 in statement credits) per registered card. Registration is limited and opens Nov. 16.

SBA Resources:

Small Business Saturday Homepage

Find all the important links and resources offered by the SBA on this page, or check out the ones we’ve highlighted below. Don’t forget to use this page to follow the SBA on social media for updates on SBS!

Holiday Marketing Tips & Ideas

This web chat, happening Nov. 19, lets you ask questions and read the full transcript. Caron Beesley will answer all of your questions about Small Business Saturday, so that your business is prepared for the holiday season. Learn how to boost your holiday marketing strategies and get tips and advice to help your business succeed in the New Year.

Five Ways to Prepare for Small Business Saturday

This blog post offers some great tips to prepare for SBS and can direct you to other useful posts.

Small Business Matters Blog

For all SBA blog posts and other SBS posts, check out the full blog!

Other Resources:




Get $100 in Bing Ad Credits when you create a campaign for your business

Score free merchandise, like tote bags, stickers and more. (Supplies limited. Terms apply.)

Get $100 in free ad credits from Yelp when you advertise your business

View the Eventbrite list of Small Business Saturday Events

This Quill.com guide walks you through setting up an online store, using social media, planning your event & much more

Add your business’s event to the National Federation of Independent Business’s map and let them share it with their 227,000+ Facebook fans and 95,000+ Twitter followers


Photo Credit: Small Business Saturday, Facebook