Tape measure by bradhoc

Metrics matter when you want to see how effective your  online content is. We know that “Content is King,” so we’ve put together a list of free tools that you can use to manage your social media, view detailed analytics, and help you create content strategies to increase your audience engagement in the future. Whether you’re using Twitter, Facebook, Instagram, LinkedIn, or Google+ this roundup should feature a tool to help you measure your online success.

Why Should you Care?

  • Analytics are more than just numbers. Tracking analytics will allow small businesses to see what links are being clicked, what photos are being liked, what your audience growth is, what days and times are more conducive for engagement, what hashtags are the most popular, and so much more. Seriously, this list could go on and on and on and on…

  • Improve Content Strategy. By tracking your analytics, small businesses can create strategies based on previous trends to provide the most interesting, useful, and engaging content for their audience.

  • Analytics can contribute to your bottom-line. If you’re wondering whether a particular social media account is beneficial to your company, track the analytics.  You can track what accounts are increasing business exposure online, and which might influence business relations in the future.

Now here is the list you’ve been waiting for.

  1. Hootsuite: Manage and monitor Twitter, Facebook, LinkedIn, Google+, Foursquare, WordPress, and Mixi.  There are free and premium versions that give users access to powerful management and automation tools that allow them to listen and engage. Hootsuite gives users maximum control over their content with tools to shorten links, add images and files, search keywords and hashtags, and schedule posts. Additional plugins are available to connect with other social media including Pinterest, Instagram, and YouTube.

  2. Buffer: With strengths in scheduling and analytics, Buffer offers control over Twitter, Facebook, LinkedIn, Google+, and APP.net. Users can schedule content across all social media and dictate how many posts a day are shared, while tracking user engagement from number of retweets, clicks, +1s and more. Similar to Hootsuite, free and premium versions are available.

  3. Statigram for Instagram: Statigram is more than a free photo viewer. This analytics tool allows users  to see a breakdown of their monthly audience growth, engagement based on individual photos, most popular tags and filters, photo posting patterns, and more. Additionally, this tool also allows users to respond to comments, like photos, and follow/unfollow other users.

  4. TweetReach for Twitter: If your focus is Twitter and you  want to see how far your  tweets travel, how many impressions your tweet makes, and who is retweeting, replying, and engaging with your tweet, check out TweetReach. Basic version is free with premium versions available.

  5. URL Shorteners, Goo.gl, Bit.ly and Ow.ly: These URL shorteners report statistics like the number of clicks, countries of those clicking, browsers used, and where the people we were referred from (Direct clicks, seeing the link in a blog, etc.). These tools are useful to see if your audience is clicking through. They can also help you collect demographic information on your audience.

These are just a few of the many tools available for small businesses to manage and measure the metrics of their social media, and we know that there are more out there.

Curious to learn more? 

Here’s some additional articles you might find helpful:


Are you using tools to measuring your online marketing success?  Let us know the tools you find more valuable!

Photo Credit: Brad Hagan