Let me first start by saying Kung Hei Fat Choy, or Happy New Year! The beautiful thing about the Chinese New Year is that while many of our calendars have read “2014” for a month now, it gives everyone a second chance at a fresh start. If the year of the Water Snake was not for you, the Year of the Wooden Horse promises greater health, wealth, and prosperity. That being said, I suggest kicking off the New Year by considering some new tactics, influenced by The Horse, to help ensure a successful year for your small business.

  •       Expand your business…In the Chinese zodiac, the Year of the Horse marks a good time for travel. Take this as the opportunity you have been waiting for to grow your business. Whether it is moving your business to another, more fruitful location or expanding from within, by accessing more markets, you may, in turn, access a more profitable year.
  •       Be flexible…Feng shui experts claim that 2014 will be a year of tough negotiations. It can be helpful to keep this in mind when going through your own business negotiations. If you feel as if you are being too firm, try taking a step back and looking at the bigger picture. On the other hand, if you are someone who has had a hard time standing up for yourself in the past, this year could be the best time to hold to your convictions.
  •       Minimize…Remove the clutter from your life! The Horse is energetic and constantly moving. If 2013 was not as rewarding as you had hoped, this is your chance to start anew and let go of past letdowns. Being bogged down by unnecessary weight will only slow you down as you transition into the New Year.
  •       Market yourself…The Horse is an extremely bright and vibrant animal and loves to be at the center of the crowd. Try exercising the mentality of the Horse in your marketing and networking techniques this year. Try finding likeminded people whose relationships can be mutually beneficial. These partnerships could be key in your business’ success.
  •       Don’t be afraid to get started…The Year of the Horse symbolizes strength and power. If you have yet to start your business, or are holding back on something, don’t be apprehensive!  In the words of a Chinese Proverb, “The best time to plant a tree was twenty years ago. The second best time is now.” There is no time like the present, and no year like the year of the Wood Horse to achieve your business goals.

In closing, enjoy this New Year! Overall, 2014 is expected to be better than the last. The Year of the Wood Horse is going to be a great year for small businesses, but it is helpful to take an active role to guarantee it.


Photo Credit: Laurence and Annie, Flickr