shashiFor the second installment in our Small Business Saturday podcast series, we’ve brought in a known leader in the small business sphere: Shashi Bellamkonda is the current Vice President of Digital Marketing at The Bozzuto Group, and an adjunct professor at Georgetown University, where he teaches a popular course in new media platforms.  He has been recognized numerous times as a small business pro, including being a Small Business Influencer Champion!

Shashi Bellamkonda graciously gave us a few minutes of his time to discuss how retailers can make the most of the holiday season.

Here are three of his tips:

  1. Be nice: It may seem basic, but a friendly staff and welcoming environment can make all the difference in the world to a busy customer caught up in the holiday shopping frenzy. Take the time to greet customers at the door with a smile. 
  2. Ask the right questions: Asking polite questions to find out what the customer really wants will  show your customers that you really care about what kind of retail experience they have. Examples include, “What will you being using [your product] for?” or “Are you buying this as a gift or for yourself?”
  3. Take care of non-customers too: Your customers are important, but what about the people who come with them? For example, if you’re a retailer that caters to adults, it could be worth it to have something for children too, like a bowl of candy or a play area. Taking care of non-customers shows your actual customers that you’re invested in making your business welcoming to all, not just those footing the bill. 

Listen to these and more tips, including one remarkable suggestion for how to take your on-site marketing into the digital sphere.

For more of his insight, follow Shashi Bellamkonda on Twitter and check out:

Want more tips?  Check out our previous post with Carol Roth: Top 5 Tips to Make the Most of the Holiday Season

This is the second podcast in our series leading up to Small Business Saturday on November 30.On this day (as well as every other day of the year!), we encourage you to patronize your local businesses and #ShopSmall!