2012 is the 100th anniversary of the Better Business Bureau and on January 11th, 2012 you’ll be getting two firsts for the New Year. You’ll be getting the first CredibilityLIVE of 2012, featuring the first major address of the BBB on their centennial milestone.

Steve Cox, the President and CEO of the Better Business Bureau, will be talking to you about the importance of building trust to build your business, and how you can go about building that trust.

In his interview, hosted by Michael ‘Hutch’ Hutchison, Steve will discuss:

  • How the BBB rates and reviews businesses.
  • How your leadership skills affect the growth and success of your business.
  • How to manage and build business reputation.
  • Why the trust of your customers is a vital asset.
And maybe more interesting, Steve will be taking your questions through the interactive live chat!

To take part, you need only to register at CredibilityLIVE.com and join us online on January 11, 2012 at 1:00 PM EST/ 10:00 AM PST !

And to make sure your questions have the best shot at getting in front of Steve, you can post them in the comments, on our Facebook, or send them to us on Twitter using the hashtag #CredLIVE.  We’re looking forward to talking with Steven and we hope you are too!