The social media team has gotten their hands on Google Plus and after playing with it for a while, our heads are spinning with ways that businesses can take advantage of Google’s new social networking site.
In reality, the current iteration of Google Plus is not designed for businesses. However, Google is testing out special business accounts right now… and we expect the feature set is quite compelling. To sign up for a chance to take part in the business pages beta, check this out. For more info on what is going on with Google Plus and businesses, you can also keep an eye on Christian Oestlien’s page. Oestlien is a Google employee who has been active in discussing what is coming up for businesses.
Currently, one of the best uses for Google Plus is to use it in conjunction with your own personal brand. The most activity is based around those with strong personal brands (Interestingly, Mark Zuckerberg was one of the first on Google Plus, and one of the most popular) who are actively cultivating discussion about their topics of interest. This discussion is achieved primarily through “Circles” which has a stronger resemblance to Twitter than to Facebook. In Google Plus’ “Circles”, you don’t have to be friends with a person to add them to a “circle” so you can add people you are interested in following to one “circle” while you can put your friends, coworkers, classmates, etc… in their own “circles.”
If you have the interest in crafting a strong personal brand (or already have one) and could use that to help your business, Google Plus may be the place for you. As Google Plus is so fresh, there is ample opportunity for playing with to make a name for yourself in different spaces. If that sounds like you, hope on board and start playing with the brand new social network!
Here’s some more info about the possibilities for Google Plus:
- Chris Brogan has been playing around with the site and offers fifty ideas about Google Plus. He also has a crash course on how to get started as well as how to use Google Plus to source ideas.
- Mack Collier talked about how to get a +1 button up on your wordpress blog and how to use Google analytics to track social media engagement.
- SmallBiz Technology published an article about the five Google Plus features your small business should be using.
- Darren Rowse found numerous possibilities for why bloggers should consider engaging using Google Plus.
If you’re a business owner on the go, then check out the new iPhone App for Google+ iPhone app.